Discovering the ‘Global Microbrand’ Concept


I love links.  They literally link you to an entirely different world.

From Mike Abundo’s site talking about Alodia Gosengfiao’s downloads available to Globe subs, I got curious when he referred to her as a “global microbrand”.  So I naturally *clicked*.

Which led me to Hugh Macleod‘s blog called “The Gaping Void” and his blog entry “The Global Microbrand Rant.”

It was easy to grasp alright (Macleod says it’s not conceptual rocket science just to get it, LOL).  This is why people have blogs.  This is why the ‘exclusive’ sells.  A blogger can turn any mom n’ pop store,  any home-run business, any local designer’s work into a microbrand — even the small businesses and the persons themselves can wield enough power to influence the world if they knew how to harness the potential of the digital space.

Aside from the concept itself,  3 other things struck me:

  1. The realization (and monetizing) of one’s passion – Alodia Gosengfiao, in her passion for cosplaying, did the right thing by partnering with a global (not just local) CP. At the young age of 22(?), if she played her cards right, she’d be earning royalties (another form of passive income) from drooling boys and no-longer-boys all over the world, all of them eager to have her images downloaded on their mobile phones.  She created a name for herself, and now can earn potentially millions, because she lived out her passion.
  2. The corporate rat race thrives because we make it that way – I’ve read a number of self-help books and e-learning materials that talk about why one SHOULD get out of the rat race. People like Robert Kiyosaki, Tim Ferris, Bo Sanchez, Trace Trajano illustrate how you can go and grow beyond your monthly paycheck, how earning on your own and becoming your own boss is a bazillion times more rewarding than having to trudge through the same thing day in and out to put more money in the pockets of a giant corporation, while you get paid your not-so-fair-share despite the blood-sweat-and-tears you shed daily.  More importantly though, the natural propensity for people is to increase their standard of living, and adjust the lifestyle change when the pay increases.  Buying more material goods and upgrading your lifestyle in so many ways drives you back to the office — so that you work harder, so that you can pay the bills due from creating that new life standard you think you deserve.  Credit card and loan companies like using the line, “Get the lifestyle that you deserve!” in the effort to make you say, “Heck yeah, I work too hard! I need to reward myself with a bigger house, a bigger car, fancier clothes and more trips abroad!” After the acquisition, its back to the grind… to pay back what you just had spent.  Macleod says that lifestyle is “not sustainable”.  Honestly, its happened to me.  Barely 2 years ago, I couldn’t stomach shelling out P2,500 for a bag.  Today I’d be willing to shell out P7,000 for a designer bag… without blinking.  What’s the difference between a Paris-made Longchamp Le Pliage medium short handle made of nylon, versus a locally made Secosana in faux leather?  Aside from paying an extra P6,000 (if you bought the LC here), they basically do the same:  Carry your stuff.  Plus the LC demands a bag organizer or base-shaper (P400-600 a pop) so that it doesn’t look shabby and un-shapely.  Bear with me.  I’m a work in progress.  My fallback?  I can simplify my life (again) and sell all my designer stuff to earn back at least 85% of what I spent.
  3. Creating your own Global Microbrand transcends borders and ‘enlarges your territory’Yes, that last phrase is from Jabez’ Prayer.  It was my prayer in 2007-2009.  Believe me, it definitely WORKS… and sometimes to a crazily overwhelming extent that I’ve to tell God, “Whoa, wait Lord…this enlargement of territory is waaaay to big for me to handle at this time!” But I digress.  Macleod says:

…the Global Microbrand is sustainable. With it you are not beholden to one boss, one company, one customer, one local economy or even one industry. Your brand develops relationships in enough different places to where your permanent address becomes almost irrelavant [sic].

He refers to Robert Scoble (Scobleizer) earlier in the article, calling him the “grand-daddy of this space”, and says, “(Scoble) may work full-time for Microsoft, but whose brand is much, much larger than any job description they could give him; that’s worth far more than anything they’re ever likely to pay him.

That, IMO, is pure awesome.  You can be an employee, yet since you are your own Global Microbrand, you can be anywhere and be worth so much more.

Read the full article here, and be enlightened 🙂

Love abundantly!

Rezza

This Blog’s New Purpose


The thought has been simmering at the back of my head for a few weeks now.  I need to blog it in order for it to crystallize and take shape.

To think is to create. (thank you PSI)

Since 2006, I already knew my calling: EVANGELIZATION.  But that thought did not make much sense when I left Janssen and the BLD Singles Ministry to re-join Smart in 2007.  My new job demanded so much of my time, it required excessive gray matter that I did not have time to pursue other things… and I was a workhorse that had to churn out one advertising campaign after another. At the end of my first year in Smart, I had done a whopping 197 ad campaigns.

Mid-2008, a man who had just turned 40 and was dear to me at that particular time was struggling with himself.  He was experiencing mid-life crisis.  He plainly expressed that at his age, he still did not know what his life purpose was. I gave him a curious look.  So point-blank he asked me:

“Do you know what your purpose in life is?”

The answer to me was crystal clear.  In a heartbeat, I replied,

“Yes. My purpose, my calling is to do evangelization.”

He was wide-eyed and doubly surprised. From how he knew me, plus with the hours I kept in the office, he couldn’t fathom what I meant. I gently explained to him how I had spent practically 16 years of life, prior to meeting him.

Quite indignantly, he retorted,

“Then why aren’t you evangelizing to me?”

I was dumbstruck.  After a pregnant pause, I quietly replied,

“Because I don’t force these things unto others. I believe the longing should come from within themselves.  I only aid, support and lead. I do not impose.”

Another thought was playing in my head. It was telling me, “Because I chose to do something else, and evangelization is something I have to set aside for now given other priorities in my life.”

Fast forward to 2010.  This year has been a roller-coaster year, emotionally.  But that’s not the highlight. An uncanny series of events has been unfurling before me, evolving, emerging, becoming increasingly more apparent. I can NO LONGER ignore my calling. I can no longer hide and procrastinate, pretending to be deaf and having other worldly concerns.  No more lame excuses, no more but’s.

Don’t ask me about specifics yet. I just KNOW with real certainty this is a personal awakening, the start of something LIFE-CHANGING for me and my future readers/friends.

As I write this, it just dawned on me that I have received again the gift that I once thought I lost a long time ago: The gift of EXPECTANT FAITH.

This is what I have discerned:  I will use my love of writing, plus my desire to pursue social media, as tools for evangelization (I wrote about it in an earlier post here).  First I figured, “I need to create a brand new blog.”  But tonight, it smacked me hard on the head.  I didn’t need to create one.  This blog,  created in 2007, only recently seemed to have the most nebulous, generic positioning. Now, it makes real sense.

Brand New Day, Brand New Blog” or BNDBNB, will henceforth be the place where I will write about transformation, positivity, change, leadership and a newfound life that I am about to experience.

Stretching out my hands to reach out to what the universe has for me: God‘s abundant gifts and blessings all laid out for me to receive and use to the full!

God is so good.  All the time!

Love abundantly!

Rezza

Hootsuite after 7 months


Seven months after my initial foray into Hootsuite, I find myself managing a dashboard containing 15 different online accounts. And to think that doesn’t include ALL my digital accounts in Plurk, Tumblr and the other sites I’ve joined.

Is there a way to integrate and monitor EVERYTHING you have online into just ONE account? Am not too happy with ping.fm, and Threadsy.com lasted me all but 2 weeks.

I sure hope all this online activity doesn’t implode on me! LOL…